What actually happens before the cameras roll

Listeners see the finished episodes. What they don't see is the weeks of work that go into making sure the story is actually useful to the agency owner living it, not just entertaining.

Week one: intake

Casey and Jessica review every nomination and submission personally. We're looking for agencies with a real, fixable problem, not a spectacle.

Week two: the real diagnosis

Before recording, our team spends time with the agency's numbers, tools, and team. Most of what airs is us confirming, on camera, what we already suspected off camera.

Week three: lining up the fix

This is where solutions get matched to the specific problem the agency is actually facing, never the other way around.

If you know an agency that could use this kind of attention, the recommendation form on our homepage takes two minutes.