A podcast for independent agencies

Real agencies. Real fixes. The ones that flopped too.

Agency X goes behind the scenes with a real independent insurance agency, showing how they find what's broken, try to fix it, and figure out what to do when the fix doesn't work either. No highlight reel. The real thing, start to finish.

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Every agency starts somewhere.
Behind the scenes

What's actually broken, and how it gets fixed

We follow a real independent agency and show our work: the problems they find, what they try, and what actually happens next. When a fix works, you'll hear it. When it doesn't, you'll hear that too. That's the whole point.

THE INTERVIEW

The main event

A real, unscripted conversation with an agency owner, operator, or industry leader. The decisions they made, the ones they'd take back, and the stuff nobody says out loud in this industry.

TECH SPOTLIGHT

What's actually working

An agency owner walks through a tool or solution they've put to work, not the pitch, the reality of using it. What implementation actually looked like, in their own words.

THE BREAK ROOM

Anonymous. Verified real.

The confession booth of the show. Real agency owners, voices disguised and identities protected, saying the things they'd never say with their name attached. This is where it gets fun.

Step into The Break Room
Your hosts

Run by agency people, for agency people

CN
Co-host

Casey Nelson

Casey has spent 11 years in and around independent agencies, and started Agency X to put a camera on what actually happens when an agency tries to get better, the wins and the dead ends both.

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JH
Co-host

Jessica Holder

Jessica brings the operator's eye to every episode, asking the questions that get to what's really going on inside an agency, and following the story even when the fix doesn't stick the first time.

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Seen on the show

Solutions real agencies are actually using

These aren't ad reads. Every solution featured on Agency X shows up because a real agency owner is using it in real day-to-day work, and you'll hear it in their own words, in context.

From the blog

Field notes between episodes

Behind the Show

The Order Taker Trap

Why so many agencies end up doing everything for everyone, and what it costs them.

5 MIN READ
Behind the Show

Five signs an agency is a good fit for the show

What we actually look for before committing to tell an agency's story.

6 MIN READ
Tech Spotlight

Why most agencies are one integration away from a better year

What we've learned watching real agencies put real solutions to work, warts and all.

5 MIN READ
Behind the Show

What actually happens before the cameras roll

Inside the weeks of prep that go into telling an agency's story right.

4 MIN READ
Get involved

Nominate an agency, be a guest, or bring Casey to your event

Pick what fits. Every submission goes straight to our team.

Casey Nelson and Jessica Holder speaking on stage together

Casey & Jessica, live on stage.